Meriden Britannia’s Late 19th Century Advertising Campaign

During research it seems I was always coming across Meriden Britannia ads in many different publications from the late 1800s.   Following is a few of those ads and information on the publications from which they came.

1.

1886 Leslie's

1886 Leslie’s

No. 1  Assyrian coffee spoon, one of their very popular patterns.

2.

1889 Picturesque Boston

1889 Picturesque Boston

No. 2  The ad on the left features a Lorne pattern spoon.

3.

1890 Ladies' Home Journal

1890 Ladies’ Home Journal

No. 3  Ad emphasizing that “1847” mark featuring an Embossed pattern spoon.

4.

1890-1891 Ladies' Home Journal

1890-1891 Ladies’ Home Journal

No. 4  These patterns were given as premiums by the Ladies’ Home Journal, apparently for the last time.

5.

1891 Cosmopolitan

1891 Cosmopolitan

No. 5  Lorne pattern featured above in this 1847 Rogers Bros. ad.

6.

1891 Outing

1891 Outing

No. 6  The Portland pattern featured above.

7.

1891 The Tariff Review

1891 The Tariff Review

No. 7   Very attractive graphics in this ad featuring the Siren pattern.

8.

1891 The National Magazine

1891 The National Magazine

No. 8  The orange spoon with its distinctive bowl shape was at the height of popularity in 1891.  Spoon is shown in the Yale pattern.  I’ve written a separate blog post on orange spoons entitled “The Eating of the Orange”.

9.

1892 The Yale Banner

1892 The Yale Banner

No. 9  The spoon shown in this ad is the Cordova pattern.

10.

1892 Campbell's

1892 Campbell’s

No. 10  A new bowl design for the orange spoon featured in this 1892 ad.  Also a very interesting design for the fruit fork as well!  Notice the use of the “clouds” behind “1847 Rogers. Bros.”  They continued to use this graphic for quite a while.

This list below suggests some of the publications where the previous ten ads can be found.

Above Ads 1-10

Above Ads 1-10

11.

1892 Life

1892 Life

No. 11  Ad for the mark “XII” which indicated the flatware was plated three times heavier at three points that were most exposed to wear. 

12.

1893 Overland Monthly

1893 Overland Monthly

N0. 12  Primrose pattern is featured above.

13.

1893 Short Stories

1893 Short Stories

No. 13  Still advertising the “Savoy” orange spoon in 1893.

14.

1893 Overland Monthly

1893 Overland Monthly

No. 14  In this ad there’s a little angel or cherub riding a spoon in the clouds.

15.

1893 Ladies' Home Journal

1893 Ladies’ Home Journal

No. 15  Experimenting with different lettering styles here.

16.

1893 Ladies' Home Journal

1893 Ladies’ Home Journal

No. 16  And still experimenting with lettering styles here.

17.

1893 Scribner's Magazine

1893 Scribner’s Magazine

No. 17  Ad mentioning the Columbian Exhibit.

18.

1893 Ladies' Home Journal

1893 Ladies’ Home Journal

No. 18  The Assyrian pattern featured above.

19.

1893 Ladies' Home Journal

1893 Ladies’ Home Journal

No. 19

20.

1894 The Yale Banner

1894 The Yale Banner

No. 20  A bowling trophy!

This list below suggests some of the publications where the previous ten ads can be found.

Above Ads 11-20

Above Ads 11-20

21.

1895 The Midland Monthly

1895 The Midland Monthly

No. 21  1847 Rogers Bros. silver plate was offered as a premium by Larkin Soap.

22.

1894 Life

1894 Life

No. 22  The orange spoon continued to be popular in advertising.

23.

1895-1896 Harvard Index

1895-1896 The Harvard Index

No. 23  Another “Club Trophies” ad…this one highlighting bicycling.

24.

1895 The Congregationalist

1895 The Congregationalist

No. 24  The Romanesque pattern is featured above.

25.

1896 Rand McNally

1896 Rand McNally

No. 25  Nut bowl

26.

1898 Jewelers Circular

1898 Jewelers Circular

No. 26 “Silver Plate That Wears”…that’s why they sell.

27.

1898 Munsey's Magazine

1898 Munsey’s Magazine

No. 27  This 1898 ad mentioning “51 Years” must have come out shortly before the formation of International Silver which occurred that same year.  It also makes reference to the other “Rogers” brands out there at the time and emphasizes that you look for the “1847” mark.

28.

1899 The Puritan

1899 The Puritan

No. 28  Nice collection with sophisticated graphics.

29.

1899 Ann Arbor Cookbook

1899 Ann Arbor Cookbook

No. 29  This is similar to the one above yet much simpler as are the ones referred to in the list below.

30.

1911 Scribner's Magazine

1911 Scribner’s Magazine

No. 30  I included this ad from 1911 as it features “The 1847 Girl” who was used in many 1847 Rogers Bros. ads for several decades.  After the turn of the century she seemed to be their promotional favorite.

This list below suggests some of the publications where the previous ten ads can be found.

Above Ads 21-30

Above Ads 21-30

This is a representation of Meriden Britannia’s approach to advertising.  There are many more that are not included.

This entry was posted in 1847 Rogers, advertising, Meriden Britannia, silver plate, silver plate manufacturer, silver plated and tagged , , , , , . Bookmark the permalink.

3 Responses to Meriden Britannia’s Late 19th Century Advertising Campaign

  1. KerryCan says:

    I am in awe of the research you do!

    • queenofsienna says:

      Why thank you very much! Now if I could only remember what I learn from that research…guess that’s why I post it on my blog.

  2. Tom Forsell says:

    Absolutely wonderful research. It makes me sad that, we as Americans, don’t make much material like this today. There was so much pride in workmanship back then.

    Your research really astounds me. I am still trying to find the patent for Derby’s Harvard II pattern. I looked at some of my pieces and some are marked “Mead and Robbins.” Wonder if this was originally their patten?

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